15+ years building and operating DTC, CPG, and e-commerce businesses. From co-founding a brand and scaling it to $20M+ to advising founders navigating the messy middle of growth.
I'm an operator at heart. I've spent my career in the space between "great product" and "great business" — building the systems, teams, and infrastructure that let consumer brands grow without breaking.
I co-founded Baboon to the Moon and scaled it from zero to $20M+ in revenue with a small team before a successful exit. That experience — the factory trips, the late-night fulfillment fires, the cash flow models, the hard conversations — shapes everything I do now.
Today I work as a fractional COO/CFO, embedding with founder-led consumer brands to help them navigate the critical $10M to $100M+ growth phase. I also build AI-powered automation systems and love finding ways to make small teams punch way above their weight.
Based in Encinitas, CA.
I don't just advise — I embed, build systems, and execute alongside your team.
20+ factory trips across Asia. Deep manufacturing and logistics expertise.
Building automation systems that give lean teams outsized leverage.
I embed as your fractional COO or CFO — building the operational backbone your brand needs to scale. S&OP processes, demand planning, cash flow management, and organizational design.
From raw materials to your customer's door. I've built and managed supply chains across four Asian countries, negotiated with factories, and managed 3PL operations at scale — all without a single fulfillment crisis.
Multichannel operations across DTC, Amazon, TikTok Shop, and wholesale. I build the tech stack, analytics, and processes that turn marketing spend into predictable, profitable growth.
Custom AI-powered systems for lean teams — from influencer prospecting pipelines with LLM-based scoring to automated outreach and analytics. Making small teams do the work of big ones.
Co-founded and scaled Baboon to the Moon from zero to $20M+ in annual revenue with a team of under 10 people, culminating in a successful exit.
Embedded as fractional operator for a fast-growing consumer brand, helping scale from ~$20M toward a $50M+ trajectory.
Doubled a direct-to-consumer jewelry business in 16 months through operational restructuring and strategic focus.
Drove a supplement brand from $15M toward a $40M trajectory through executive hiring and analytics infrastructure.
Whether you're a founder looking for operational help, exploring a fractional leadership engagement, or just want to connect — I'd love to hear from you.